ISG’s live streaming and data service to bookmakers in the Italian market was launched this weekend delivering official Serie A TIM content to a range of clients.
The live streaming is now available to registered betting users from Snai, Sisal, Lottomatica, Goldbet and Bet 365.
ISG secured the rights following an official Serie A TIM tender process that attracted interest from a large number of national and international content providers.
‘The process from securing the rights to identifying and going live with some of the biggest brands in the Italian betting market has been very efficient,’ said ISG’s joint CEO Simon Burgess. ‘We have worked closely with our partners Sport Radar who have been extremely effective,’ he added.
