UNLOCK THE INVENTORY YOU DIDN'T KNOW YOU HAD 

ISG creates and commercialises virtual advertising inventory inside your live feed additional, digitally inserted placements that don't exist physically and can be sold market by market.


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MULTIPLE AUDIENCES. MULTIPLE MARKETS.

Your rights are worth more than the rows on your current rate card. Virtual media done with the right partner opens commercial inventory that doesn't exist physically and can't be replicated by a competitor. Multiple audiences. Multiple markets. Multiple commercial layers. All from a single live feed.

Two decades inside the world's most-watched live sport

We've operated through every generation of virtual media technolog which is exactly why we don't sell just one. We deploy the system that's right for your event, your federation rules, your broadcast partners and your geography and we bring the operational discipline that separates a clean live broadcast from an expensive incident.

regionally relevant, frame-accurate.

Live sport is the last truly synchronised media event: tens of millions of people, one moment, one feed. Virtual media puts your brand inside that moment — surgically targeted, natively integrated, impossible to skip.

ISG places brands inside the world's biggest live broadcasts, with regional, demographic and contextual targeting on a single global feed. Measurable impact. No production compromise.

No risk to the broadcaster relationship

Because the broadcaster relationship is the one we've built and protected for twenty years.

The next layer is already opening: AI-driven creative that adapts in real time to score, momentum and audience; interactive commercial integrations the consumer can act on directly from the broadcast; inventory built around moments, not minutes.
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Tech-agnostic deployment — we work with the systems that work, not the system
we're tied to.
Two decades of in-broadcast operational experience across global premium sport.
Commercial certainty — governance, federation compliance, signal distribution,
regional sales, reporting and credit control.
A forward roadmap — AI-driven creative integration, DTC in-broadcast inventory,
gamified second-screen and in-feed experiences.
Talk to us about the rights you already own and the rights you don't yet realise you do.
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© 2015-2026 Interregional Sports Group Limited. All Rights Reserved. Registered in England no. 09563359 and VAT no. 213917616.

Registered Address: 34 Anyards Road, Cobham, England, KT11 2LA.

ISG EUROPA S.R.L. registered in Italy no. MI-2112435 and IVA no. 09774510961.

ISG PRODUCTIONS LTD registered in England no. 06905196 and VAT no. 980922594.

ISG Graphics s.r.o. registered in Czech Republic no. 07276010 and VAT no. CZ07276010.