ISG Productions have been working with SportPesa to help the African betting giants drive added value from their partnerships with two top English Premier League clubs.
SportPesa engaged ISG to produce video advertising involving players from Arsenal and Southampton that will be used predominantly across social media platforms to promote the company’s new in-play betting app.
An ISG team, led by Executive Director Wes Forbes and Assistant Director Mark Holland, worked with players at each club shooting scenes in front of a green screen before adding full stadium effects and atmosphere in post-production.
‘It’s hugely important to SportPesa that we drive maximum value from our partnerships with Premier League clubs and ISG have played a big part in helping us achieve that,’ explained, Shaun Simmonds, Sport Pesa’s Head of Marketing. ‘ They fully understand what we are looking for and know how to work with the clubs and the players to make sure the process runs smoothly from start to finish,’ he added.
For ISG Productions this project provided yet another example of the wide range of services the company offers. ‘Earlier this year we delivered a full live production from a SportPesa XI game against Hull City that was broadcast across Africa. The adverts we have now produced for their social media campaign perfectly demonstrate just what a broad business we are and the level of support we can deliver to our clients,’ said ISG Productions Managing Director Lawrence Archer.
