ISG created a unique pop up club at Cowes Week for Belvedere Vodka. Working on behalf of premium Vodka, Belvedere, ISG devised a partnership with Cowes Week concessionnaire Troup Dudley Events Limited and Ministry of Sound’s hit sensation Hed Kandi global dance phenomenon, to create a new premium bar and entertainment environment at Cowes Week.
Capitalising on the rich combination of the sailing lifestyle environment together with the glitz, glamour and extravagance of HedKandi, the event added a whole new experience to the British sporting summer calendar.
ISG delivered all aspects of the event including design and production of pop up club to event execution.
