For matches played at home, the activation programme included hosting an ambassador Q&A at the Principality Stadium pre-match, plus producing & distributing fan generated content for Isuzu’s digital channels.
Away from Cardiff, ISG have been exposing the Isuzu brand by engaging with rugby fans at high footfall venues both in Edinburgh and in Twickenham. Events have included a brand takeover at The Three Sisters in Edinburgh for two thousand people, plus, activating at two venues leading into the England v Wales game – The Albany Pub in Twickenham and London Welsh RFC including vehicle presence and money can’t buy prizes.
In addition, ISG have managed all social media platforms which involved producing, distributing and amplifying 3 Isuzu #GetRugged Challenge videos using first team players Dan Biggar and Gareth Davies. To date, the videos have been viewed over 250,000 times.
