Two global brands come together as PokerStars becomes official betting sponsor for Formula 1.
PokerStars, a Flutter International brand has partnered with Interregional Sports Group (ISG) and Formula 1 for an exciting season of racing.
The partnership will see PokerStars feature exclusively throughout the European broadcast market for each Formula 1 season until 2023.
ISG is the world leader in using virtual advertising technologies to help brands target specific regional audiences through televised sport. Combining PokerStars worldwide appeal, and this targeted approach make this an exciting partnership for both brands with chances to further innovate in the future.
“Working with Formula 1 provides us with the opportunity to reach a fan base whose passion for sport goes way beyond motorsport,” said Tom Warren, Group Marketing Director, PokerStars Marketing. “To be able to engage an audience of this size and yet focus just on the regions that are key to us makes this a very exciting proposition.”
Tony Ragan, Joint CEO of ISG, said: “We’re delighted to have reached this agreement with Flutter Group. Combining the worldwide appeal of PokerStars and this targeted approach in engaging fans with many similar traits as the PokerStars’ community is an incredible opportunity for innovation and further engagement between the two popular brands.”
PokerStars Sports customers are actively engaged in Formula 1 and this season is no different. We can expect to see existing and new customers come together to sweat out the thrilling championship race, with fans eager to watch who comes out on top and get involved on the action.
