A symbiotic model. Share the inventory, share the audience, share the upside.
WHAT THIS LOOKS LIKE IN PRACTICE
SDK-level integration into the streamer's player, where the platform is open to it.
• Revenue share against virtual inventory deployed inside the stream, not just adjacent to it.
• Audience-signal exchange deeper data on who's watching what, when, and with what intent — feeding more precise commercial integration on both sides.
• Frame-accurate, AI-driven creative** that adapts to the viewer, the moment and the context — only possible when the stream and the inventory share a stack.
Talk to us about a partnership the audience can't tell from the broadcast.
Streaming and CTV have changed the economics of live sport.
The audience is logged in, addressable and measurable in ways linear broadcast never was. The commercial model has to
follow.
ISG integrates virtual media at the SDK level, where appropriate. directly inside the streamer's player and ad stack rather than upstream of it. That changes who participates in the value, and how.
The streamer is no longer just a distribution surface; the streamer is a commercial partner, taking a share of ad revenue in exchange for the audience signal that makes targeted, contextual, AI-driven creative possible at scale.
This is a structurally new business model symbiotic rather than transactional. ISG provides the rights, the operational depth and the brand demand. The streamer provides the audience graph, the addressable surface and the scaled distribution.
ISG is tech-agnostic by deliberate design.
We work with the systems that perform, and we bring the operational depth to deploy them at the highest level of live sport. If you're building the next iteration of virtual media AI-driven, real-time, DTC, gamified we're where your technology meets the rights, the rights holders, the broadcaster trust and the revenue.
We're not a competitor. We're the conductor the layer between what your technology can do and what the live-sport ecosystem will pay for it to do. That layer is rare, and it takes twenty years to build.
Partner conversations welcome
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Registered Address: 34 Anyards Road, Cobham, England, KT11 2LA.
ISG EUROPA S.R.L. registered in Italy no. MI-2112435 and IVA no. 09774510961.
ISG PRODUCTIONS LTD registered in England no. 06905196 and VAT no. 980922594.
ISG Graphics s.r.o. registered in Czech Republic no. 07276010 and VAT no. CZ07276010.
