Insights

Agreement Between LFP Media And ISG/TGI Sport On Virtual Feeds Production

LFP Media engages ISG/TGI SPORT to produce virtual feeds on multiple Ligue 1 Uber Eats fixtures starting from the 2023/24 season (through Supponor AIR® technology). Ligue 1 Uber Eats, one…

Bruin Capital and Quadrant Private Equity backed TGI Sport Acquires industry-leading virtual media solutions provider: Interregional Sports Group

Melbourne/London/New York – TGI Sport, the global sports technology, media, and marketing company, has acquired the industry-leading virtual media solutions provider Interregional Sports Group (ISG), the company announced today. The…

A stronger business after Brexit and COVID

ISG Productions Managing Director Laurence Archer reflects on how Brexit and COVID have transformed the company into a far more effective and efficient business. As the world, and particularly the…

ISG deliver virtual world first for Lega Serie A

ISG and its partners Supponor have combined with Lega Serie A to fund, scope, build, deploy, operate, and commercialise the most ambitious and advanced integrated virtual media technology project ever…

ISG secure renewal of Serie A rights

Interregional Sports Group (ISG) has secured a renewal of the International Partner rights (marketed as IPS during the last cycles) for Lega Serie A.

PokerStars becomes official betting sponsor for Formula 1

Two global brands come together as PokerStars becomes official betting sponsor for Formula 1.

ISG acquire Samson Sport Consultancy

Interregional Sports Group (ISG) are strengthening their position in the European football rights market by acquiring Samson Sport Consultancy. It’s a move that will add relationships with leading clubs and…

Virtual Graphics for Ice Hockey Championship and American Football League in the Czech Republic

After the successful case of the 2020 World Junior Ice Hockey Championships the ISG Graphics team is back with virtual enhancements at the Ice Hockey Championship “Generali Ceska Cup 2020”…

Formula One’s betting push is driven by data

Serie A approve ISG as exclusive virtual media provider for crowd free stadiums

The Lega Serie A assembly has approved Interregional Sports Group’s (ISG) virtual graphics solution for stadiums that are crowd free as a result of COVID-19 restrictions. The decision follows a…

Formula 1™ and 188BET unveil first ever Betting Partnership

3 March 2020, Silverstone Circuit, UK: Formula 1 has today officially unveiled 188BET as its first ever Betting Partner. 188BET have been named as ‘Official Asian Sponsor of Formula 1’…

188BET named as Official F1® Sponsor in Asia

188BET have been named as Official Asia Sponsor of Formula 1® with the announcement of a five-season agreement with Interregional Sports Group (ISG) that will see the Bookmaker featured exclusively…

eGraphics team in action at Canoe World Championships

A three-man team from ISG eGraphics has delivered a 266 race broadcast package from the ICF Canoe Sprint World Championships which took place in Szeged, Hungary last week. Integrating with…

Formula 1 together with ISG and Sportradar are pleased to announce a Live ‘in race’ Odds offering

The agreement between ISG and Sportradar will provide the most comprehensive pre and live race odds available, allowing the sport to embrace the market at a time when sports betting…

100,000/1 shot winner for F1 Play bookmaker tool

F1 Play, the customer acquisition tool that is part of Inter Regional Sports Group’s Official F1 betting package has seen its first winner of the season with a gamer beating…

ISG advertisers to feature alongside world’s most valuable football brand

Interregional Sports Group (ISG) are offering advertisers the chance to feature alongside the world’s most valuable football brand for the next three seasons. Real Madrid have been named the most…

ISG secure La Liga virtual advertising rights

Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga. The package…

ISG Launch F1 Play ahead of Bahrain GP

Interregional Sports Group (ISG) are activating the second part of their F1® betting package with the launch of a free-to-enter game that offers fans the chance to win a luxury weekend…

Yabo Sports named international presenting sponsor Asia for Serie A TIM

Yabo Sports have been named as the International Presenting Sponsor Asia for Italy’s Lega Serie A TIM. Their brand will be featured in match graphics, idents and virtual goalmat advertising in all…

Boxing Day boost for Movember

SERIE A will mark its first ever Boxing Day round of fixtures by supporting Movember, the global foundation that is committed to changing the face of men’s health. Movember branding…

F1 Joins ISG for Betting… Press Coverage

Read more from the extensive press coverage of our ground-breaking sponsorship and data rights commercial partnership with Liberty Media, allowing a new F1 betting offering and giving fans new ways…

ISG increase shareholding in Supponor

Interregional Sports Group (ISG) has increased its shareholding in Supponor – the market leading technology company whose DBRLive system is revolutionising perimeter advertising in sports. ISG has had a long-standing relationship with…

F1 joins ISG and Sportradar to enable live in-play betting

Innovative sponsorship & data rights partnership Data integrity provided by sector world leader Formula 1®, the world’s most prestigious motor racing competition, today announces a ground-breaking sponsorship and data rights…

ISG renew IPS rights for Serie A TIM

Interregional Sports Group (ISG) has successfully won the International Presenting Sponsor (IPS) rights for Italy’s Lega Serie A in a deal that, in line with the doubling in value of the…

ISG appoints new Group Chief Executive

Interregional Sports Group (ISG) has appointed Chris Buckley to the role of Group Chief Executive Officer. Buckley, an experienced senior sports and business executive has held board positions at national, international and…

ISG launches “TV industry’s first fully cloud based service platform”

ISG Group have joined with media distribution veterans Simon Kay and Matt Bowman to launch what is believed to be the television industry’s first fully cloud based distribution platform –…

ISG delivers a world first at England friendly international

ISG has worked with The Football Association to deliver a world first by deploying Virtual Replacement Technology on the LED perimeter signage to target different worldwide broadcast audiences in their…

ISG acquire sponsorship and events agency

Interregional Sports Group (ISG) has completed the acquisition of leading London based Sports and Entertainment Marketing Agency Sportcel. ‘This is an exciting new addition to the ISG Group that extends…

ISG activate Isuzu’s partnership with Welsh Rugby during the NatWest 6 Nations 2018

For matches played at home, the activation programme included hosting an ambassador Q&A at the Principality Stadium pre-match, plus producing & distributing fan generated content for Isuzu’s digital channels. Away…

ISG continue relationship with TDK

ISG continued their TDK relationship with a two-day shoot of the Rising Stars Clinic at the World Indoor Athletics Championships in Birmingham.

ISG deliver Welsh rugby head-to-head challenge

ISG were chosen by leading sports marketing agency Sportcel to deliver a promotional video to support Isuzu’s partnership with the Welsh Rugby Union.

ISG deliver 12 sponsors for the National Apprenticeship Awards 2018

The organisations that have committed to sponsoring the awards, include; Centrica, Unilever, People Plus, Nuclear Decommissioning Authority, Santander, Troup Bywaters + Anders,The Royal Navy, The British Army, Open University, BAE…

ISG acquires majority stake in live sports broadcast graphics company

The move adds even greater depth to ISG’s virtual graphics capabilities and provides a platform from which the company can take advantage of the ever increasing opportunities in football and…

ISG secure new client ISUZU, activating their shirt partnership with the Welsh Rugby Union

To launch the new Wales shirt, ISG worked with British & Irish Lions star and Wales International Jonathan Davies. The Daily Mail exclusively covered the launch delivering instant media value…

ISG, on behalf of client Co-op, negotiate partnership with parkrun, the Worlds biggest running event

As parkrun’s first local convenience retail supporter, ISG’s role includes managing Co-op’s acquired rights day to day, plus, managing & liaising with stakeholders for Co-op’s weekly parkrun events. Each event promotes…

ISG activate Co-op Food’s partnership with The World Para Athletics Championships London 2017 and British Athletics Para Team

Having recently finished and dubbed the most successful World Para Athletics Championships of all time, Co-op Food were seen to be “Feeding the Championships” providing nutritious British sourced meals to…

ISG launch Belvedere and HedKandi promotion at Cowes Week

ISG created a unique pop up club at Cowes Week for Belvedere Vodka. Working on behalf of premium Vodka, Belvedere, ISG devised a partnership with Cowes Week concessionnaire Troup Dudley…

ISG delivering Cloudy Bay's #comesailaway campaign for Moët Hennessy UK

ISG’s role includes securing a range of partner rights within UK sailing on behalf of Cloudy Bay including Presenting partner of Round the Island Race and Official Weather sponsor at…

ManBetX named as International Presenting Partner for Serie A TIM

ManBetX have been named as the International Presenting Partner Asia for Italy’s Lega Serie A, which kicks off the new season this weekend.

ISG secure UNILAD as streaming partner for Air to the Throne

ISG are the exclusive commercial and marketing agency to Action Sports Tour, offering strategic advice consultancy and management for all performances and commercial activity. AST offer flexible and scalable performances…

ISG deliver Steven Gerrard’s SGF Trophy 2017

As the exclusive events and marketing agency for the fourth successive golf fundraiser, ISG secured a substantial amount of much needed funds for The Steven Gerrard Foundation, with Claire House…

ISG to sponsor lanyards at Leaders

ISG will have a high profile presence at this year’s Leaders Sports Business Summit when all delegates will be wearing ISG branded lanyards.

ISG Productions’ reputation goes from strength-to-strength

ISG Productions has added to its reputation as leaders in post production with a 2016/17 season that has seen the delivery of live broadcast, promotional videos and TV adverts.

ISG leading the world in Virtual Advertising

ISG confirmed their position as the world leader in the delivery of virtual advertising from leading sports events with a staggering 35,000 minutes of visibility delivered to clients during the…

ISG reappointed by the National & Regional Apprenticeship Awards Ceremonies for 2017

ISG are delighted to have been reappointed to secure sponsors for the National and Regional Apprenticeship Awards Ceremonies in 2017. Since 2010 ISG has been providing expert sponsorship consultancy and…

World first delivered in TIM Cup

ISG delivered a world first as football fans from all over the globe tuned in to watch Juventus win the TIM Copa Italia for a record third successive time.

ISG appointed by Ginsters

Ginsters are an Official Partner of the English Football League ISG Marketing have been appointed by Ginsters to provide a range of marketing services to support their partnership of the…

ISG to work with Frank Warren

Appointed as the exclusive commercial agency ISG are delighted to have been appointed as the exclusive commercial agency working with Frank Warren and Queensberry Promotions to secure partners for 30…

ISG Productions deliver Premier League value to Sport Pesa

ISG Productions have been working with SportPesa to help the African betting giants drive added value from their partnerships with two top English Premier League clubs.

Cloudy Bay Wines partner with J Class Association

Cloudy Bay Wines of New Zealand today announced their official partnership with the J Class Association, as part of the global Come Sail Away brand campaign. Image from our latest…

ISG activate Ardbeg’s partnership with Premiership Rugby

ISG, on behalf of Moët Hennessy’s Ardbeg, managed and implemented their Anglo-Welsh sponsorship generating over 165,000 views through the production and placement of Man of the Match videos across all…

ISG to future proof Top Clubs’ LED systems

ISG are set to introduce a virtual advertising integrated LED perimeter board system in time for the start of the 2017/18 season following a successful live test at Rome’s Stadio…

ISG awarded production contract for Hull City friendly against shirt sponsor SportPesa

ISG has been awarded the live broadcast production contract for Premier League side Hull City’s friendly game against a SportPesa XI next week.

ISG to establish Eastern Europe subsidiary

ISG are establishing a subsidiary in Prague which will be tasked with addressing opportunities across The Balkans and Eastern Europe.

ISG deliver Eleven sponsors for the National Apprenticeship Awards

ISG are the exclusive commercial agency For the seventh consecutive year, ISG are delivering the commercial programme for the National Apprenticeship Awards (NAS) and the organisations that have committed to…

ISG negotiate Jack Nowell as brand ambassador for West Cornwall Pasty Co

ISG have recently negotiated a three year partnership for Jack Nowell to become brand ambassador for West Cornwall Pasty Co. ISG, on behalf of their client West Cornwall Pasty Company…

ISG Serie A TIM Betting Streaming service goes live

ISG’s live streaming and data service to bookmakers in the Italian market was launched this weekend delivering official Serie A TIM content to a range of clients.

Italian Serie A launches ground-breaking Regional Broadcast Sponsorship

A ground breaking regional partnership was launched over the weekend. Wellbet, the online gaming company that is quickly becoming one of the most popular online entertainment sites in Asia.

ISG deliver HSBC BikeFest in the heart of Birmingham City

Over 5,000 brummies’ visited HSBC BikeFest 2016 in Victoria Square, Birmingham, along with 6 times Olympic Champion Sir Chris Hoy and the golden couple Laura Trott and Jason Kenny. Everyone…

ISG activate Continental Tyres’ UEFA EURO 2016™ sponsorship

Working with its client Continental Tyres, ISG and Continental created the ultimate fan guides for this summer’s UEFA EURO 2016™ tournament in France. ISG developed the #RoadToFrance and quite literally…

ISG awarded Serie A TIM Betting Streaming and Data Rights

ISG has been awarded the live betting streaming and data rights by Serie A TIM for the Italian domestic market.

ISG acquires UEFA preferred TV Production Company, Skibbly Media

In seeking to further broaden its value chain and production expertise, ISG actively sought out Skibbly Media’s management team, most of who their board had known for over seven years,…

John Lanyon of Arkios Corporate Finance, appointed Advisor to ISG Board

John is an experienced corporate finance professional, and assists the ISG Board with strategic and financing advice.

ISG announces new sponsor for Birmingham BIKEFEST 2016

ISG announces HSBC UK as the new sponsor for Birmingham City Council’s flagship cycling event, BikeFest, commencing with the 2016 edition of the unique city-centre cycling day. To announce the…

ISG appointed to FutureFest 2016

ISG is delighted to have been appointed as the exclusive commercial agency working with Nesta, the UK’s Innovation Foundation to help secure partners for their groundbreaking event FutureFest. FutureFest 2016…

ISG deliver new website for Chicago event of America's Cup World Series

ISG have delivered a new website design and platform for the forthcoming America’s Cup World Series event in Chicago, USA. ISG have delivered a new website design and platform for…

ISG and Continental 'Getting to the Game Safely'

ISG has launched ‘Getting To the Game Safely’, an online campaign enabling fans to virtually drive to the Stade de France from their home, for Continental Tyre, UEFA Euro 2016’s…

ISG #SKYWALK success for HUGO BOSS

Third stunt in series sees sailing star flying. SOLO sailing star Alex Thomson takes on his most daring stunt yet, in the #skywalk video, released in March 2016. Working with…